Post #1

Kind of an unveiling of sorts...

Jeremy

3/6/20264 min read

green plant on black soil
green plant on black soil

We're Live !

March 4, 2026

After months of testing, refining, and probably driving my closest friends and family crazy with "just one more taste test," I'm excited to announce that Borea Elixirs is officially taking orders.

But let's be real: this isn't some massive product launch with a fancy e-commerce site and overnight shipping (yet). This is me, a small batch operation in Minnesota, making elixirs the same way I've approached everything in my coffee career—with obsessive attention to detail and a refusal to compromise on quality.

How We're Starting: Simple and Direct

For now, we're taking orders via email only: info@boreaelixirs.com

Why email instead of a full online store? Because I want to keep this personal while we grow. I want to answer your questions, understand what you're looking for, and make sure every order gets the same care I'd give to family.

Speaking of family...

The Ultimate Product Test: My own family and friends..

You know your product works when your own peeps—the people who've watched you obsess over coffee for decades—actually start asking for it.

My friends & family has been my testing ground, my quality control team, and honestly, my biggest supporters. They've tried every batch, given brutally honest feedback ("Jeremy, this one tastes like dirt"), and helped me refine the formulas until we got them right.

Now? They're actively using Sun and Moon Elixirs daily.

Family members who struggle with sleep are using Moon Elixir and actually reporting better rest. Others are using it to replace their evening wine ritual with something that helps them wind down without the hangover.

And here's the kicker: they're not just using it—they're helping me make it.

A True Family Operation

This isn't just me in a kitchen. My mother has actively started helping in the production process:

  • Mixing batches to ensure consistency

  • Filling bags with the same precision I learned from years of coffee service

  • Quality checking every single order

  • Packaging with care because these aren't just products—they're extensions of us.

When you order from Borea, you're getting something that's been touched by multiple generations of coffee obsessives who actually use these products themselves.

What We're Offering Right Now

☀️ Sun Elixir - Morning Energy & Focus

  • 1500mg Lion's Mane for cognitive support

  • Premium espresso for sustained energy

  • 30-day supply: $99

  • 7-day trial pack: $49

🌙 Moon Elixir - Evening Relaxation & Sleep

  • 1500mg Reishi for deep relaxation

  • Magnesium, L-theanine, tart cherry for sleep support

  • Completely caffeine-free

  • 30-day supply: $99

  • 7-day trial pack: $49

🌅 The Complete System Bundle

  • Both Sun & Moon (60-day supply)

  • Save $19: $179

Why Start Small?

I've owned The Nicollet café. I built Terra Firma Roasting Company and got into Twin Cities co-ops. I've worked with Mr. Espresso supplying top Bay Area restaurants.

I know how to scale. I know how to build systems. I know how to grow.

But I also know that the best products come from caring deeply about every single batch. Right now, I can personally oversee every order. I can ensure that the Sun Elixir you get on Tuesday is identical to the one your friend orders on Friday. I can answer your questions directly instead of sending you to a generic FAQ page.

As we grow—and we will grow—I want to maintain that level of care and attention.

How to Order

It's simple:

Email us: info@boreaelixirs.com

Tell us what you want:

  • Product (Sun, Moon, or both)

  • Quantity (30-day supply or 7-day trial)

  • Shipping address

We'll reply with:

  • Total cost (including shipping)

  • Payment instructions (Venmo, Zelle, or check)

  • Expected delivery timeline

That's it. No complicated checkout process. No abandoned cart emails. Just direct communication between you and the people making your elixirs.

The 7-Day Challenge

Not sure if functional mushroom elixirs are for you? Try our 7-day Challenge Pack for $49.

This gives you a full week to test either Sun or Moon Elixir (or get both for 7 days each—your choice). See how you feel. Notice the difference. Then decide if you want to commit to a 30-day supply.

Family and Friends both went from skeptical to daily users within a few weeks. I'm betting you will too.

What's Next?

We're working on:

  • A proper e-commerce website (coming soon)

  • Single-serve packets for camping, travel, and convenience

  • Additional retail partnerships around the Twin Cities

  • New product formulations (Midday Elixir is in development)

But right now, in this moment, I'm focused on making the best Sun and Moon Elixirs possible and getting them into the hands of people who will actually benefit from them.

A Personal Note

Starting Borea Elixirs feels like coming full circle.

From learning about espresso machines from my stepfather, to owning The Nicollet, to consulting at Mr. Espresso, to building Terra Firma Roasting—every step of my coffee journey has led here.

But what makes this special isn't just the decades of experience I'm bringing to the table. It's that my family believes in this enough to help me build it. They're not just supporters cheering from the sidelines—they're in the kitchen with me, mixing, filling, and shipping.

When you order from Borea, you're supporting a family business in the truest sense of the term.

Let's Connect

I'd love to hear from you:

  • What are you struggling with? (Energy crashes? Poor sleep? Brain fog?)

  • What have you tried before? (Other mushroom coffees? Supplements?)

  • What questions do you have about functional mushrooms or our formulas?

Or place an order: info@boreaelixirs.com

We're small, we're scrappy, and we're having fun. But we're making something exceptional, and we can't wait to share it with you.

Jeremy Konecny
Founder, Borea Elixirs
Minneapolis, Minnesota