From Minnesota Coffee Scene to Functional Wellness

I didn't just stumble into coffee—I was raised by it.

My story began in Minnesota, where my stepfather spent years selling espresso machines for Faema, the legendary Italian manufacturer that revolutionized espresso technology. Growing up around gleaming commercial equipment and café operations, I didn't just learn to make coffee—I learned to build coffee businesses.

That foundation led me to:

• Consult on café openings across Minnesota

• Manage a high-volume coffee cart for Gap Inc.

• Own and operate "The Nicollet"—my own café

After proving myself in Minnesota, I spent time in Colorado before taking my expertise to the San Francisco Bay Area, where I worked in sales and consulting with Mr. Espresso in Oakland—one of the industry's most respected roasters. Living on the island of Alameda and working with top Bay Area restaurants taught me that exceptional coffee is about craft, quality, and creating moments that matter.

Returning to Minnesota, I founded Terra Firma Roasting Company, sourcing and roasting specialty coffee sold at some of the nicest co-ops and grocery stores around the Twin Cities. This gave me complete mastery of the coffee supply chain—from green bean sourcing to roast profile development to retail distribution.

After Terra Firma and time in Wisconsin, I had a new vision: combine decades of coffee expertise with functional wellness to create something entirely new.

Why Borea Elixirs?

For years, I've also made chocolate from scratch at home—understanding ingredients at their most fundamental level. This hands-on approach taught me that the best products come from people who genuinely use and love what they make.

Our Sun Elixir delivers morning focus with Lion's Mane.
Our Moon Elixir promotes deep sleep with Reishi and magnesium.

Both taste exceptional—because we refuse to compromise flavor for function.

The Borea Promise

Authenticity over hype.
Quality over shortcuts.
Community over competition.

When I'm not helping a cafe or playing with coffee roasts, you'll find me with family and close friends, designing and creating, or experimenting in the kitchen. Because the best ideas come from living life fully, not just analyzing it from behind a desk.

Welcome to Borea Elixirs—where specialty coffee meets functional wellness, and where every batch is made with the care and precision of someone who's spent a lifetime perfecting the craft.

Jeremy Konecny
Founder, Borea Elixirs
Minneapolis, Minnesota

"From my stepfather's Faema machines to owning The Nicollet, from Mr. Espresso consulting to building Terra Firma Roasting—every step prepared me to create Borea."

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